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Complete Website Review & Report for $350
In the last two weeks of September, Razzed Consulting's Director, Sasha Wasley, will be conducting 10 website Review & Reports for $350 per site. Book now to be one of the 10.
Do you need this service?
If you're experiencing any of the below, then this report is critical to your organisation's online strategy.
- High bounce rates off the home or main pages
- Users exiting your site at the point of downloading important information or making a purchase
- Users struggling to navigate the site and visiting the sitemap frequently
- Staff reluctant to make full use of an intranet or find important information
- Bad feedback from customers and users
- A website that is several years old and due for a facelift or overhaul
The Report
Sasha's complete 10-15 page report on your website will be emailed to you in PDF format and will include:
- Review of home page usability and content
- Review of navigation design and labels
- Review of internal page structure, including page element consistency
- Review of keywords and writing quality for main pages
- Review of information architecture (the way information is organised on the site)
- Score-based ratings and recommendations for usability, information architecture and content SEO
Is it really necessary?
Improving the usability of your website by acting on our recommendations will:
- Improve your website users' experience
- Increase sales, downloads and sign ups
- Increase traffic and length of time spent on your site
- Improve search engine rankings
- Solve persistent user problems
Imagine your website as an extension of your business premises. When clients arrive in your office, do you have a mess of seemingly unrelated magazines, posters, brochures and booklets lying all over the waiting room floor? Do you keep your staff behind closed doors so customers can't find anyone to talk to? Is your office cluttered and chaotic so noone can find anything they need, or is it sparse and empty of information and assistance?
We could all learn from the way supermarkets layout their stores. There are clearly labelled aisles with food types listed in clear and logical groupings. There are obvious checkouts and specials are usually advertised in context - where people are looking for that particular item. Everyone understands the process and there are rarely any frustrated customers running for the nearest exit because they can't find what they need.
What does your website say about the way you do business and treat customers? Is it sending the right message? Look at your bounce rates and the pages on which people are leaving - are people using the site in a healthy way, finding what they need, downloading files and making purchases - or are they running for the exits?
Why we're offering this now
Sasha recently attended the Nielsen Norman Usability conference in Sydney to further develop her knowledge of website usability and writing for the web. The conference offered up-to-the-minute research data on how people use websites, what frustrates them and turns them off, and the common ways people search for information and shop on websites.
Sasha's experience in writing and organising information for hundreds of webpages for government, private sector, not for profit and e-commerce sites, has prompted her to block out a two week period in September to accommodate clients who need to impove their websites and want to do it the smart way - before engaging a designer or changing content. You can request a Review & Report at any time (subject to hourly rates and availability) but if you book one now, you're guaranteed the $350 fee and you'll have your report by the end of September 2009. If you think your site needs a good going over, contact us to take advantage of the $350 Razzed Review & Report.
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